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 INTERNET BUSINESS STRATEGY

Common Issues ... click on link for possible solutions.

1. How has your internet selling strategy improved your bottom line?
2. Are you effectively integrating your distribution channel? Or are you fighting with them?
3. How does your eCommerce site compare with your competitors?
4. What percentage of sales could be "automated" via the web allowing expensive sales resources to be used for the "big hits?"

How has your internet selling strategy improved your bottom line?

Negative impact ... Solution benefits ... If it isn't, it's wasting time, energy and money. If you don't know, you are in even bigger trouble. A properly developed and executed internet selling strategy means you can leap ahead of those for whom their website is nothing but "brochure-ware." If it's not bringing in measurable business, it's not worth the investment. How We Can Help ... Alternate Futures provides consulting and analysis services to review your e-commerce site, compare them with your competitors, and recommend enhancement based on extensive experience on both the "buy side" and the "sell side" for B2B e-commerce.

Are you effectively integrating your distribution channel? Or are you fighting with them?

Negative impact ... Solution benefits ... Poorly managed relationships with your distribution channel will kill your margins, drive the best distributors away, alienate customers and distract you from maximizing opportunities. Distributors and Manufacturers sometimes have a love-hate relationship, and the threat of disintermediation has made that relationship worse. A proper internet strategy leverages the skills of each member of the distribution chain and will maximize the penetration across your markets. How We Can Help ... E-commerce can be a critical component of your selling strategy. Turn disintermediation concerns into real leverage by integrating your distributors into your selling process. Whether than means using them to fulfill ecommerce orders or channeling web-generated leads to your most productive distributors, Alternate Futures has extensive experience in the area of linking your web selling efforts with your distribution channels.

How does your eCommerce site compare with your competitors?

Negative impact ... Solution benefits ... If you don't know, and if you're not keeping up, you will fall behind. The leaders in each industry are constantly evaluating the competitive landscape in terms of product, price, policies and their marketing and sales channels. Understanding your competitors' web and ecommerce capabilities means you can respond or supersede them in this important area. How We Can Help ... Alternate Futures has successfully audited and analyzed competitive websites and created plans to upgrade and leap-frog them in cost effective and results effective ways.

What percentage of sales could be "automated" via the web allowing expensive sales resources to be used for the "big hits?"

Negative impact ... Solution benefits ... If you don't know, and if you're not keeping up, you will fall behind. Like every other aspect of your business, the goal is to derive maximum yield from investments and to minimize costs. Not ALL CUSTOMERS are the SAME. Tailoring how you do business means spending limited resources where they do the most good and still serving more marginally profitable customers in more cost-rational ways. How We Can Help ... Alternate Futures Web Services can assist you in applying the 80/20 rule to the automation of common sales tasks so that your can redeploy your sales resources to the higher value sales.